digital advertising.jpg

Google Ads

Google Ads 101


Google Ads

Getting your site to the top of Google’s search results is an excellent way to increase your visibility and ultimately sales. Doing this naturally through SEO (Search Engine Optimisation) can be very time-consuming and takes a lot of dedication. Thankfully Google came up with Google Ads (formerly Adwords) to help you get results faster. Whether you want to drive more traffic, get more phone calls or increase store visits, paid search advertising is the way to go.

At Branca we aren’t just Google Ads Certified Experts, we also make it a point to stay up-to-date on all developments regarding the digital ad scene. It’s our way to ensure that you get the best, most relevant digital advertising service as well as the biggest return on your investment.




Campaign Creation

We create campaigns that are aligned with your business goals and reflect your brand’s unique tone of voice through powerful and effective copywriting.

Audience- & Geo-Targeting
We define the right places and audience (through market research and 3rd party data) to target your Ads. This is to make sure that you are truly reaching everyone that could be interested in your brand/product/service and are driving them towards your website or landing page.


We manage your accounts on a monthly basis, making sure everything is (and stays!) optimised and that you are getting the absolute most out of your advertising budget.

Keywords Research
Researching and finding the right keywords is perhaps the most important step in your advertising process. Keywords are words or phrases describing your product or service that appear when your customer is looking for them on Google. We make sure to select the right keywords to bring you the most qualified leads, which in turn will increase your conversions and generate more revenue. 

Bid & Budget Optimisation
Based on your monthly advertising budget, we create thoughtful strategies and optimise them every step of the way to make sure you're getting the best possible results.

Conversions & Reports
Branca clients are offered an array of advertising reports that are designed help you understand what actions your audience is taking and if your advertising objectives are being met. We also use these reports to study your Ads performances and improve them on a regular basis, making sure your campaigns are optimised at all times. 

If you have specific questions regarding Google Ads, don’t hesitate to get in touch!